How A Software Engineer Built Ghost Tours Into A $20 Million-Dollar Business

How does a former software engineer turn a coffee shop idea into a $20M+ nationwide entertainment brand? On this episode of Forbes' The Pursuit, Ghost City Tours founder Tim Nealon breaks down how he scaled a coast-to-coast business spanning 56 locations and nearly 10 million guests. Learn how he disrupted traditional "circus-style" ghost tours by using authentic local history as a "Trojan Horse", survived intense hostility from local mom-and-pop operators, and built his own custom software platform named "Casper" to run operations and forecast demand. Plus, historic property developers explain why they recruited Ghost City Tours to revitalize local tourism in Little Rock. 0:00 - Introducing Tim Nealon 1:16 - A Young Entrepreneur Takes A Ghost Tour 3:41 - Dealing With Industry Pushback & Competitors 5:37 - The Trojan Horse: History VS. Cheap Scares 8:46 - Creating Casper - The In-House AI-Solution To Scaling 10:06 - The Future: From Tours To A Media Brand Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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