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a16z - How Borderless Founders Build Global Companies

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A16Z 的全球投资策略核心在于“无国界创始人”——那些具有全球抱负的国际企业家,他们往往怀揣着一种无论出身如何都要证明自身能力的抱负。与美国创始人得益于“一切即服务”的生态系统不同,许多其他市场的无国界创始人必须从零开始搭建核心基础设施(例如,欺诈检测、KYC 身份验证)。 该公司的国际化重心始于安吉拉·斯特兰奇(Angela Strange)对服务不足市场的兴趣,这受到了巴西 Nubank 成功的启发。她意识到,尽管初期建立更具挑战性,“广阔的市场”却蕴藏着巨大的机遇。加布里埃尔·瓦斯奎兹(Gabriel Vasquez)进一步发展了这一策略,他在拉丁美洲各地物色关键创始人,并创建了一个 WhatsApp 群组,用于建立联系和促进交易流。这些早期成功的创始人,例如 Adi 的圣地亚哥·苏亚雷斯(Santiago Suarez,该公司目前服务于哥伦比亚四分之一的人口),通常将美国的教育/经验与对当地市场的深刻理解相结合。 人工智能的兴起进一步塑造了这一战略。尽管人工智能使技术变得平民化,但它也将快速创新的中心集中在了湾区。这促使国际创始人寻求与硅谷的融合和联系,将 A16Z 的重心从前往各地与他们会面,转变为将他们带到湾区。 A16Z 通过“无国界晚宴”等活动支持这些创始人,将他们与成功的侨民成员(例如 Vercel 的吉列尔莫·劳奇、Brex 的佩德罗·弗朗切西)联系起来,这些侨民乐于“回馈社会”。这反映了校友网络的力量,利用硅谷普遍存在的“给予文化”,并通过民族亲近感进一步放大。无国界创始人与一般移民创始人不同,他们拥有明确的全球抱负,并且往往因在被忽视或较小的地区成长而产生一种“不甘示弱”的心态。 这些创始人具备三个关键的“本土优势”: 1. **人才:** 他们能够接触到其本国独特且常被忽视的人才库(例如,特定的大学或机器人竞赛)。他们还可以通过在本地区打造“最热门”的公司,吸引海外顶尖人才回流(例如哥伦比亚的 Adi)。 2. **品牌:** 他们的公司可以成为民族自豪感的象征,获得政府支持(例如波兰的 Eleven Labs,巴西的 Jeeves)。这为他们赢得了重要的认可,并在国内外争取大型企业客户方面占据先机。 3. **客户群:** 无国界创始人可以在其本国市场或其他国际区域与大型企业获得早期且可观的合同(例如拉丁美洲的 Factor Labs,与 Salesforce 合作的 Supersonic)。这种“设计合作”随后可以加速他们进入美国市场。反之,美国的初创公司也可以通过将产品销售到对尖端技术竞争较少的市场来实现早期增长,例如巴西的 Cognition。 A16Z 通过识别“本地名人”——那些在其本地生态系统中备受尊敬并发挥促进作用的个人(例如瑞典的 Frederick Yeom),积极加速这种“优先依附”效应。他们还会绘制“新星”图谱(例如现在在 OpenAI 的瑞典人 Gabriel Peterson),以便将新创始人与成功的同行连接起来。对于早期阶段的创始人,A16Z 协助解决签证等关键需求,提供进入“黑客之家”(例如 Palo House)的机会,并将他们与全球潜在客户或战略合作伙伴联系起来。 该公司还关注连续创业者,他们成功创建公司(通常达到 10-50 亿美元的市值)后,现在被驱动去建立更大、更具全球主导地位的企业,利用他们积累的知识和人脉。 展望未来十年,安吉拉和加布里埃尔希望看到无国界创始人的持续增长,从而有更多元化的头脑在全球范围内建立更大的公司。他们预计源自硅谷以外的风险投资回报将大幅增加,同时出现更多由两个或更多国家引以为豪的“双国籍”公司。

A16Z's global investing strategy centers on "borderless founders"—international entrepreneurs with global ambitions, often driven by a desire to prove their capabilities regardless of origin. Unlike founders in the U.S. who benefit from an "everything-as-a-service" ecosystem, borderless founders in many other markets must build core infrastructure from scratch (e.g., fraud detection, KYC). The firm's international focus began with Angela Strange's interest in underserved markets, sparked by the success of Nubank in Brazil. She realized that while setting up was harder, "wide open markets" offered immense opportunities. Gabriel Vasquez further developed this, identifying key founders across Latin America and creating a WhatsApp group for connection and deal flow. These early successful founders, like Santiago Suarez of Adi (now serving a quarter of Colombia's population), often combined U.S. education/experience with deep local market understanding. The rise of AI has further shaped this strategy. While AI democratizes technology, it also concentrates the epicenter of rapid innovation in the Bay Area. This led international founders to seek integration and connections in Silicon Valley, shifting A16Z's focus from traveling to meet them to bringing them to the Bay Area. A16Z supports these founders through initiatives like "borderless dinners," connecting them with successful diaspora members (e.g., Guillermo Rauch of Vercel, Pedro Francesi of Brex) who "pay it forward." This mirrors the power of alumni networks, leveraging the "culture of giving" prevalent in Silicon Valley, amplified by national affinity. Borderless founders are distinct from general immigrant founders in their explicit global ambition and often a "chip on their shoulder" from growing up in overlooked or smaller regions. These founders possess three key "native advantages": 1. **Talent:** They have access to differentiated, often overlooked, talent pools in their home countries (e.g., specific universities or robotics competitions). They can also attract top-tier talent back from abroad by building companies that are "the hottest" in their region (e.g., Adi in Colombia). 2. **Brand:** Their companies can become symbols of national pride, garnering government support (e.g., Eleven Labs in Poland, Jeeves in Brazil). This provides significant validation and a head start in securing large enterprise clients both domestically and internationally. 3. **Customer Base:** Borderless founders can secure early, substantial contracts with large enterprises in their home markets or other international regions (e.g., Factor Labs in Latin America, Supersonic with Salesforce). This "design partnership" can then accelerate their entry into the U.S. market. Conversely, U.S.-based companies can also achieve early growth by selling into markets with less competition for cutting-edge technology, as seen with Cognition in Brazil. A16Z actively accelerates this "preferential attachment" by identifying "local luminaries" – highly respected individuals who foster their local ecosystems (e.g., Frederick Yeom in Sweden). They also map "rising stars" (like Gabriel Peterson from Sweden now at OpenAI) to connect new founders with successful peers. For early-stage founders, A16Z assists with critical needs like visas, provides access to "hacker houses" (like Palo House), and connects them with potential customers or strategic partners globally. The firm also focuses on repeat founders who, having built successful companies (often with $1-5 billion outcomes), are now driven to build even larger, more globally dominant ventures, leveraging their accumulated knowledge and networks. Looking ten years ahead, Angela and Gabriel hope to see continued growth in borderless founders, leading to a more diverse set of minds building larger companies worldwide. They anticipate a significant increase in venture returns originating outside Silicon Valley, with more "dual-country" companies that are proudly claimed by two or more nations.